Product Designer & Developer

I build landing pages and AI systems that generate leads

Websites, automation, and content systems designed to convert.

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Selected work
Door Business — website preview
WebsiteLead Generation

Door Business

Product-style website with catalog, UX structure, and lead capture connected to tracking. Built as one system, not a collection of pages.

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Boutique Hotel — booking flow preview HOTEL Bellavista CHECK IN Jun 12 CHECK OUT Jun 16 GUESTS 2 Book From €180 / night · 4 nights · Free cancellation
BrandBooking Flow

Boutique Hotel

Premium positioning, clear UX for bookings, and a conversion-focused structure that guides guests from discovery to reservation.

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AI Ops System — pipeline preview SOURCE Leads AI ENGINE Process + Route CRM Content OUTPUT Reports AI OPS PIPELINE v1
AutomationContent

AI Ops System

Lead routing, content pipelines, and AI-assisted workflows combined into one connected system with automated reporting.

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Renovation Company — website preview IN PROGRESS Renovation Co.
In progress

Renovation Company

Conversion-focused website for a renovation business — currently in development. Coming to full case study soon.

Work in progress
Guest Reputation System — SaaS dashboard GUESTCHECK Dashboard Reviews Guests Search guest by name or email... MR Max Roth 12 stays · Verified ★★★★★ View profile Recent review "Great guest, left apartment clean, very communicative." Host: Airbnb · 3 days ago ★★★★★ 2.4k guests 14k reviews Invite your co-hosts Team access available
SaaS Concept

Guest Reputation System

Platform where Airbnb & Booking hosts can leave reviews about guests and check incoming reservations before accepting.

Explore concept
AI PICK Recommended
Web PlatformHealth System

Sanor — Health Tracking Platform

Health-focused digital platform for medication tracking, wellness monitoring, and daily health routines. I developed the website experience and contributed as part of the Sanor product development team.

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Platform Users Content Analytics 12.4k USERS $48k MRR 94% RETAIN
Creator AgencyWeb Design

Luminary — Creator Growth Agency

Premium website designed for a creator management and influencer growth agency. Built to position the brand as a high-end partner for digital creators and collaborations.

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Case study — 01
WebsiteLead GenerationFull System

From offline retail to a digital lead machine

A conversion-first website and lead system that transformed an offline door business into a consistent inbound channel — capturing leads 24/7 and creating a structured digital presence from scratch.

Client
Offline door & window retail business with no prior digital presence
Goal
Create a complete digital channel that generates qualified leads consistently
Solution
End-to-end system: website, catalog, CRM, ads, community, and SEO migration

The problem

A business with real expertise and a physical product couldn't be found online. Every potential customer who searched at night or on a weekend was lost — there was no catalog, no contact form, no structured journey to follow.

No online presence

Zero digital footprint. Customers couldn't find the business through search, maps, or directories.

No product catalog

Products existed only in-store. No way for a prospective buyer to browse before visiting or calling.

Leads lost after hours

All inquiries depended on phone calls. Anyone who reached out outside business hours was simply lost.

No structured customer journey

From discovery to purchase, there was no guide, no funnel, no way to move a lead toward a decision.

The solution — one connected system

Rather than building a website and calling it done, I designed the full acquisition layer as one coherent system. Each component feeds the next.

Website
→
Product catalog
→
Lead capture
→
CRM tracking
→
Yandex Ads
→
VK Community
→
Marketing materials
→
SEO migration
"This wasn't just a website. It was a connected acquisition system — where every component feeds the next, and nothing works in isolation."

Results

The system created a fully operational digital channel where none existed before — generating leads around the clock and laying the foundation for scale.

Lead capture
Leads captured 24/7 — no more lost inquiries after business hours
Digital presence
New digital channel created where zero existed before
Customer journey
Structured path from discovery to inquiry, consistently repeatable
Scale-ready
Architecture built to expand: more catalog, more traffic, more automation

Visuals

Door Business — desktop screenshot ДверьМастер КаталогО насКонтакт Двери и окна для вашего дома Широкий каталог. Установка. Гарантия. Смотреть каталог КАТАЛОГ ДВЕРЕЙ Модель А-100от 28 500 ₽ Модель Б-200от 35 000 ₽ Модель В-300от 42 000 ₽ Оставить заявку — мы перезвоним в течение 15 минут
Desktop website
Door Business — mobile screenshot ДверьМастер Двери для дома
Mobile version

Video walkthrough

assets/doors/demo.mp4
Video walkthrough
Door Business — promo flyer ДВЕРИ И ОКНА Скидка 15% на установку дверьмастер.рф · +7 (000) 000-00-00
Flyer — discount
Door Business — catalog creative КАТАЛОГ Входные двери Более 200 моделей в наличии
Catalog creative
Door Business — VK post ДМ ДверьМастер 2 часа назад 🏠 Устанавливаем двери под ключ Гарантия 3 года. Замер бесплатно. ❤ 42 💬 8 комментариев ↗ Поделиться
VK community post
Case study — 02
BrandBooking Flow

Boutique Hotel — Brand & Booking System

Premium positioning strategy, a conversion-focused booking UX, and a visual identity system built to communicate exclusivity and drive direct reservations — bypassing OTA dependency.

Section reserved — ready to expand
Boutique Hotel — project preview BOUTIQUE Bellavista CHECK IN Jun 12 CHECK OUT Jun 16 Book Superior €180/night Suite €280/night
Preview
Walkthrough 2:14
Boutique Hotel — Brand Film WALKTHROUGH 2:14
Case study — 03
AI VideoCreative Automation

AI Video Ads & Creative Systems

I create AI-powered video ads, branded visual content, and automated creative systems designed to capture attention and increase conversions.

From short-form ad creatives to scalable AI video production pipelines — every system is built to help brands produce faster, test more content, and grow without increasing production overhead.

Section reserved — ready to expand
Showreel 0:42
AI Creative — Video & Systems SHOWREEL 0:42
Case study — 04
RenovationLead Generation

Renovation Company — Lead Generation Website

High-conversion renovation website focused on trust, premium positioning, and local lead acquisition. Designed to present services clearly, increase inquiries, and support scalable advertising campaigns.

Section reserved — ready to expand
Walkthrough—:——
Renovation Co. — Lead System WALKTHROUGH —:——
Case study — 05
AutomationHospitality AI

Guest Reputation System — Automation & Reviews

Automated guest communication and review management system designed for hospitality businesses. Built to improve customer experience, increase review volume, and automate reputation workflows.

Section reserved — ready to expand
Walkthrough—:——
Guest Reputation — Automation WALKTHROUGH —:——
Case study — 06
Web PlatformHealth System

Sanor — Health Tracking Platform

Health-focused digital platform designed to simplify medication tracking, wellness monitoring, and daily health routines. I developed the website experience and contributed as part of the product development team behind the Sanor application.

Section reserved — ready to expand
Showreel—:——
Sanor — Health Platform WALKTHROUGH —:——
Case study — 07
Creator AgencyWeb Design

Luminary — Creator Growth Agency

Premium website designed for a creator management and influencer growth agency. Focused on modern visual storytelling, conversion-driven structure, and positioning the agency as a high-end partner for digital creators and brand collaborations.

Section reserved — ready to expand
Overview—:——
Luminary — Creator Agency WALKTHROUGH —:——

Let's build something that performs.

Web systems, AI automation, conversion-focused experiences, and scalable digital products.

Telegram @SeniorPlaton
Email ferum.platon@gmail.com